The Euro in the common European market: a single currency increases the comparability of prices
Article Abstract:
The common currency Euro makes the price comparison easier for the people with lower point price reference made in the same currency. The psychological consequences of price comparison made with same currency and with another currency are analyzed.
Publication Name: Journal of Economic Psychology
Subject: Psychology and mental health
ISSN: 0167-4870
Year: 2004
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Subliminal anchoring: judgmental consequences and underlying mechanisms
Article Abstract:
The comparative nature and the ubiquity nature of human judgment are discussed. A case study to demonstrate subliminal anchoring effects and the selective accessibility of anchor-consistent targets is presented.
Publication Name: Organizational Behavior & Human Decision Processes
Subject: Psychology and mental health
ISSN: 0749-5978
Year: 2005
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Adapting to the Euro: Evidence from bias reduction
Article Abstract:
Research indicates that Germans were unsure at first of pricing with the Euro, but they progressed to the point where they were more confident with the Euro than with the Mark.
Publication Name: Journal of Economic Psychology
Subject: Psychology and mental health
ISSN: 0167-4870
Year: 2003
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