The role of task and context in preference measurement
Article Abstract:
Task effects influence the decision making strategy used to evaluate alternatives, while contextual effects influence the perception of attributes. Task effects have an impact on the psychological importance of the attributes being evaluated. Scale values vary with contextual effects, such as attribute spacing. The preference of individuals for housing apartments reverses between the different tasks if the context is kept constant and vice versa. The influence of task and contextual effect is most prominent in apartments with a significant trade-off between the two contexts.
Publication Name: Psychological Science
Subject: Psychology and mental health
ISSN: 0956-7976
Year: 1996
User Contributions:
Comment about this article or add new information about this topic:
Preference reversals due to myopic discounting of delayed reward
Article Abstract:
The stationarity axiom does not explain how people choose. As shown by models of impulsiveness assuming that delayed outcomes are disbelieved and regarded as hyperbole, preferences reversed characteristically with changes in delay. Of 36 subjects, 34 reversed preferences from a larger, later reward to a smaller, previous reward owing to a decrease in delay. This study tests the basic stationarity axiom of economic theory which would assume a stable preference for two deferred goods.
Publication Name: Psychological Science
Subject: Psychology and mental health
ISSN: 0956-7976
Year: 1995
User Contributions:
Comment about this article or add new information about this topic:
Inelastic preference for ethanol in rats: an analysis of ethanol's reinforcing effects
Article Abstract:
Availability and preference for ethanol as compared to sucrose was analyzed using rats. Using 10% sucrose and a mixture of 10% ethanoland 10% sucrose, results show that ethanol was preferred by rats although its availability was decreased. It is proposed that this is due to the pharmacological effects of ethanol rather than to its taste and caloric attributes.
Publication Name: Psychological Science
Subject: Psychology and mental health
ISSN: 0956-7976
Year: 1992
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: The role of pretense and language in the development of self. Narrative, play, and development
- Abstracts: The danger of reducing reimbursement for psychiatric disorders in late life. Genetics of psychiatric disorders: where have we been and where are we going?
- Abstracts: The functional dynamics of the narcissistic personality. Relaxation and merging in the treatment of personality disorders
- Abstracts: Intravenous nitroglycerine in the management of posttreatment hypertension during electroconvulsive therapy
- Abstracts: Examining the theory and clinical utility of writing about emotional experiences. Early experience and emotional development: the emergence of wariness of heights