Caring about color

Article Abstract:

Choosing an attractive color scheme for an e-commerce Web site is an important factor in bringing customers to a Web site and in enticing them to come back. Research indicates that reaction to color is immediate and emotional, and online companies that sell products or services need to realize that first impressions and the overall visual effect of a site is significant. Designers have 216 standard, Web-safe colors from which to choose. These colors can be read across all platforms.

Psychological aspects, Design and construction, Web sites, Web site design, Color, Web site/Web page development

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Getting personal

Article Abstract:

Whit Andrews, an analyst with market researcher Gartner Group, says personalization can be addressed from three perspectives: real-time personalization can track a customer's Web-browsing behavior; historical personalization uses a collect-analyze-and-modify model; and future personalization relies on techniques that can help in determining long-term strategies. Using personalization to extrapolate trends months, or even years, into the future is still in the drawing-board stage.

Privacy issue, Privacy, Personalization technology, Web site personalization

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Return on relationship: Is an eCRM system right for you?

Article Abstract:

An effective customer relationship management (CRM) strategy, and determining how to maximize return on relationships, is becoming critical to e-commerce success on the Internet. Generally speaking, a CRM application consists of three component technologies: sales automation, marketing automation and contact center operations. Integrating customer information in a single enterprise database can provide a 'singular' or '360 degree' view of the customer.

Customer relationship management

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