Graphics IT stepping out
Article Abstract:
The role of the graphics IT professional has expanded to include maintaining technological infrastructures and even overseeing client relationships. For example, Michelle Robidoux, with Digitas, a creative Internet services organization located in Boston, MA, functions as the company's creative technologies analyst and project manager. Her responsibilities, which originally involved desktop equipment, have expanded to include enterprisewide technologies and partnering with clients. Tamir Scheinok, with Fluid Inc, based in San Francisco, CA, deals with a wide range of services for clients setting up e-businesses. Jum Anderson, with Pentagram, based in New York City, holds the title of associate and functions as a technology consultant, helping internal designers utilize technology.
Publication Name: Publish
Subject: Publishing industry
ISSN: 0897-6007
Year: 2000
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Striking the perfect balance
Article Abstract:
New Web-based technologies are making the job of creative content managers easier in some respects and more difficult in others. The principles of good design still apply, but cross-media development requires an understanding of the different processes involved in creating for the Web. The technological complexities of the Web are changing the roles of the members of design teams. Members used to trade tasks back and forth, but today's teams are typically comprised of niche specialists. Companies' top designers must be convinced to move from their traditional approaches and employ the new technologies. Some companies are reducing their in-house staff numbers and employing outside design firms and freelance artists.
Publication Name: Publish
Subject: Publishing industry
ISSN: 0897-6007
Year: 2000
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Making it big
Article Abstract:
Tanagram Inc, a small Chicgao-based design firm, is doing well, both online and off, by embracing technology and partnering with outside writers, programmers, engineers and other skilled workers. Company founder Lance Rutter often finds himself competing for contracts against organizations that have Web programming and engineering facilities in-house. He must therefore make a case for the notion of a 'modular business structure' and doing business with a group of smaller firms rather than one big one.
Publication Name: Publish
Subject: Publishing industry
ISSN: 0897-6007
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
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