City Lights Bookstore: 'A finger in the dike'
Article Abstract:
Lawrence Ferlinghetti and Peter Martin started the City Lights Bookstore in San Francisco in 1953, that sold only paperbacks. Allen Ginsberg's Howl was the one of the very first successful books sold at City Lights and with this Ferlinghetti established for himself and his bookstore a prominent place in the history of the struggle to defeat censorship and to sustain the principle of free speech, and City Lights is seen as a finger in the dike, holding back the flood of the unknown, in the time of the dominant TV-driven consumer culture.
Publication Name: Publishing Research Quarterly
Subject: Publishing industry
ISSN: 1053-8801
Year: 2005
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Extend the market or maintain the loyal customer? The dilemma facing today's booksellers
Article Abstract:
The marketing strategy and consumer behavior, in the context of modern retail theory is examined with reference to UK bookselling community. The biggest dilemma facing the chain bookshops is whether to concentrate on loyal customers that they have and tempt them to increase their spend or to branch out and attempt the difficult tasks of attracting the vast potential of new customers, while maintaining the loyalty of existing customers.
Publication Name: Publishing Research Quarterly
Subject: Publishing industry
ISSN: 1053-8801
Year: 2005
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To compete with book chains, some think big: Independent sellers gain with size and service
Article Abstract:
Thousands of bookstores have closed in few late years, ruined by huge rivals with larger selection and lower prices. Competitive independents learned survival skills, emphasizing service, in-store events and promoting local authors and in competing with the chains, Mr. Van Uum, owner of a big bookstores followed a strategy which relies on food and each of his store has a full service-restaurant.
Publication Name: Publishing Research Quarterly
Subject: Publishing industry
ISSN: 1053-8801
Year: 2005
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Comment about this article or add new information about this topic:
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