Company style: Herman Miller Inc
Article Abstract:
Herman Miller Inc, a leading international manufacturer of furniture for the office and health care environments, lost its graphics identity after increasing use of microcomputers caused inconsistent document design within the marketing department. The company needed a set of companywide design guidelines to restore and upgrade the corporate look. Herman Miller decided on new style guidelines using Microsoft Word 3.0 on the Macintosh. The style includes a two-column grid with Times-Roman for body copy and Helvetica for headings. The rules are stored in a glossary and can be added to the text easily. Software and hardware was standardized. A full-featured word processing program was chosen for producing memos, letters and reports throughout the company. Microsoft Word for the Macintosh and WordPerfect on IBM PC-compatible microcomputers were chosen. A style guide was then developed to show how to use the templates. The guide outlines basic principles for creating and managing word processing documents and includes a list graphic formats and an editorial guide.
Publication Name: Publish
Subject: Publishing industry
ISSN: 0897-6007
Year: 1991
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Carlin out as PMG
Article Abstract:
Paul Carlin, former Postmaster General of the United States, was fired due to his inability to curb unnecessary spending at the U.S. postal service. The four postal levels involved in the fat trimming are individual postmasters, district postmasters, regional postmasters and Washington, D.C. Carlin discusses some of the postal service objectives in the 1980s, and says that he hopes to be remembered for making the postal service more customer driven. Carlin has been replaced by Albert V. Casey on January 7, 1986, although Carlin will be retained in an advisory capacity at the postal service.
Publication Name: ZIP-Target Marketing
Subject: Business
ISSN: 0739-6953
Year: 1986
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The designer who defied time
Article Abstract:
Designer Terence Harold Robsjohn-Gibbings exemplified modernity in his use of simple and elegant lines for his furniture designs. He has also published 'Goodbye, Mr. Chippendale' and 'Homes of the Brave,' which contained his criticisms on traditional architecture and design.
Publication Name: The New York Times Magazine
Subject:
ISSN: 0028-7822
Year: 1995
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