John Jay: W+K's virtuoso
Article Abstract:
John C. Jay, partner and Executive Creative Director of Wieden+Kennedy, is exploring new opportunities in the dynamic Japanese advertising market. The agency's multifaceted approach could be considered in its campaign for Nike's 'Presto' line of shoes where Jay has enlisted local and international rap artists and deejays to create the advertisements in the form of original interpretive art.
Publication Name: Graphis
Subject: Publishing industry
ISSN: 0017-3452
Year: 2005
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Core's enfant terrible
Article Abstract:
This article covers the development of Core advertising agency's innovative and successful approach, as well as founder Eric Tilford's attitudes towards the industry.
Publication Name: Graphis
Subject: Publishing industry
ISSN: 0017-3452
Year: 1999
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DM9 DDB: Transformations
Article Abstract:
Issues concerning the success of Brazilian advertising agency DM9 DDb are discussed, with examples of their work included.
Publication Name: Graphis
Subject: Publishing industry
ISSN: 0017-3452
Year: 2000
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