Jockeying for position
Article Abstract:
More than 50% of web surfers rely on a major search engine to locate the content they seek on the Web. Therefore, you will see a significant boost in customer traffic if your company's web site ranks within the top ten relevant returns from a major web search. The most effective way to promote high relevance rankings is the use of keywords that indicate in as many ways as are possible what your site offers. These keywords should be placed strategically throughout the page so they can be read by web "spiders" that are sent out by search engines to index the content of web sites everywhere. Keywords should not be incessantly repetitive. Just try to think about the different ways people might describe your service when they type in their search query, and include those terms. The filename, title tag, meta tags, and first few lines of text on your web page are spots that must reflect as thoroughly as possible what your site is all about. The spiders read this information and rank your site in a relational database that is queried every time someone launches a search.
Publication Name: Publish
Subject: Publishing industry
ISSN: 0897-6007
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
Traffic report
Article Abstract:
Fine-tuning a Web site's focus can be accomplished by using traffic reports compiled by hosting services. Information should be obtained in a way that permits generation of customized reports. Items such as the number of times individual pages were viewed reveal which parts of a site are being heavily used.
Publication Name: Publish
Subject: Publishing industry
ISSN: 0897-6007
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
Mutual funds move to the Web
Article Abstract:
A case study of how Manhattan design firm Enock improved the interface of the Nasdaq Stock Market's Mutual Fund Quotation Service (MFQS) Web site. Enock first changed the masthead to extend across the top of each page and establish a site-wide look. The next step was to organize the site logically and increase efficiency, minimizing the number of mouse clicks a client must go through. Design teams came up with several ideas for both the masthead and the interactive portions of the site, which Enock describes as using fairly standard front-end programming. Enock does not specialize exclusively in Web design but is a general graphic-design studio that handles advertising and sales campaigns, trade show exhibits, packaging and brand identity. It is a family business run by founder David Enock and his son Chris, who did most of the work on MFQS.
Publication Name: Publish
Subject: Publishing industry
ISSN: 0897-6007
Year: 1998
User Contributions:
Comment about this article or add new information about this topic: