The right item at the right time
Article Abstract:
Swiss Army Brands Ltd. entered the wristwatch business in 1989, not expecting that its watches would become one of its most popular items. In 1994, the company sold $65 million worth of watches, including many catalog sales. The simplicity and implied durability which comes from association with the Swiss Army knife is a big reason why the watch is so popular. The company now sells its watches internationally, and is expected to continue attracting rugged, outdoors types to its fold.
Publication Name: Graphis
Subject: Publishing industry
ISSN: 0017-3452
Year: 1995
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Zipatoni: the art of architectural recycling
Article Abstract:
The work of marketing agency Zipatoni, based in St Louis, MO, is discussed. The agency places strong emphasis on using recycled materials, and actively encourages its staff to be creative and challenging.
Publication Name: Graphis
Subject: Publishing industry
ISSN: 0017-3452
Year: 2001
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D.J. Stout: variations on a rectangle
Article Abstract:
D.J. Stout of Texas Monthly describes his approach to design and experiences with the magazine.
Publication Name: Graphis
Subject: Publishing industry
ISSN: 0017-3452
Year: 1999
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