The rise and fall, and maybe rise again, of Nike
Article Abstract:
Nike Inc's earnings and stock prices have dropped for several quarters despite its 37% of world market share and 47% of U.S. market share. . When they were on top they hired high-profile athletes, raised prices and inventory, and appeared to lose sight of their design and advertising strengths. Securities analyst Faye Landes proposes that Nike energize its advertising to offset its uncool image. Meanwhile, the advertising strategies of competitors New Balance and Adidas are succeeding.
Publication Name: Graphis
Subject: Publishing industry
ISSN: 0017-3452
Year: 1999
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Rankin: "commerce via art"
Article Abstract:
Rankin, a publishing entrepreneur shares his experience about his success story and his approach to portrait photography. Rankin as a photographer has increasingly attracted attention from the art world, and his playful aesthetics puts him squarely in the British art scene that yielded the notorious 'Sensations' exhibition of 2000-2001.
Publication Name: Graphis
Subject: Publishing industry
ISSN: 0017-3452
Year: 2004
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Nature's way
Article Abstract:
The architect-designed home of nature photographer Jim Brandenburg is discussed. The striking design by architect David Salmela, inspired by sleek Scandinavian style, and the beauty of its isolated location, are described.
Publication Name: Graphis
Subject: Publishing industry
ISSN: 0017-3452
Year: 2000
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