Agents must try harder
Article Abstract:
A discussion between marketing experts on the value of marketing for surveying firms is presented. The experts point out many property firms do not have a planned marketing strategy and are reluctant to fund new ideas.
Publication Name: Estates Gazette
Subject: Real estate industry
ISSN: 0014-1240
Year: 2000
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How to polish the top brass
Article Abstract:
The benefits of using marketing executives in real estate companies are examined in detail. Marketing is sometimes neglected by British real estate companies.
Publication Name: Estates Gazette
Subject: Real estate industry
ISSN: 0014-1240
Year: 2001
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How firms can pack a big punch
Article Abstract:
The importance of brands for real estate companies is examined in detail. Strong brands can bring major benefits which translate into higher profits.
Publication Name: Estates Gazette
Subject: Real estate industry
ISSN: 0014-1240
Year: 2001
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