How to sell a lifestyle

Article Abstract:

Issues concerning techniques used to market the residential development of West End Quay, in London, United Kingdom, are discussed. Particular attention is given to the design of the marketing suite, the advertising campaign and to the marketing spend.

Marketing, Housing, London, England, Planned communities

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Let technology span the distance

Article Abstract:

The use of videoconferencing by property companies is discussed. The slow take up of the technology by the property sector is examined and the key advantages reported by two users, Taylor Woodrow and Countryside Properties, are listed.

Telecommunications systems, Technological innovations, Taylor Woodrow PLC, Videoconferencing, Countryside Properties PLC

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Brush up on Bond for licence to sell

Article Abstract:

Issues concerning the installation of high-tech gadgets in houses by developers is discussed. Increasingly more gadgetry is being fitted into new houses due to customer demand and cheaper technology.

Single Family Housing Construction, Single-family housing construction, 1-Family Housing, Innovations, Residential construction, Technology, Home, Single family housing

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