Prices

Article Abstract:

UK's frozen vegetable market has seen a far higher rate increase on average retail prices compared to retail prices and food prices as a whole between 1994 and 1998. Prices for frozen vegetables rose by twice to three times in comparison to only 9% increase of food prices over the period. Supply side factors, such as shortages of produce brought about by extreme weather conditions at crucial stages in the growing period, were the main reasons for price increases of chips and other potato products (21%), beans (28%), peas (29%) and all other vegetables (18%).

Frozen Vegetables, Frozen Fruit, Juice, and Vegetable Manufacturing, Frozen fruits and vegetables, Prices and rates, Vegetable industry

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Advertising and promotion

Article Abstract:

Players in the women's fragrances market in the UK spent 46.8 million pounds sterling on media advertising in 1998, a 54% increase compared to figures in 1994. Unilever was the biggest spender, accounting for 18% of the total media advertising expenditure in 1998; followed by Estee Lauder (10%); Procter & Gamble (9.7%); Chanel (9.2%); LVMH and Benckiser (7.6% each); L'Oreal (6.6%); and Sanofi (4.9%). Most of media advertising were concentrated on fine fragrances instead of mass fragrances.

United Kingdom, Toilet Preparation Manufacturing, Toilet preparations, Perfumes & Colognes, Advertising, Procter & Gamble Co., PG, Sanofi S.A., Unilever Group, Estee Lauder Inc., House of Chanel, Perfumes industry, Fragrances (Toiletries), L'Oreal Paris

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• Abstracts: Packaging. Advertising and promotion. Distribution

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