Packaging
Article Abstract:
The 500gm-<1kg range is considered to be the most important pack range for frozen vegetables, responsible for 71% of volume sales in the UK. This includes the most popular 807gm pack, which is equivalent to 2lbs. Meanwhile, packs under 500gm comprised mostly of 454 gm (1lb) products account for 12.6% share. These packaging materials are more widely used in the independent sector and smaller retail outlets where various products are required and cabinet space is at premium. Composed mainly of the 1.81kg (4lb) size, the 1.5kg-<2kg range have a 12.4% share.
Publication Name: Consumer Goods UK
Subject: Retail industry
ISSN: 1464-1852
Year: 1999
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Distribution
Article Abstract:
The grocery multiples dominated the retail distribution of frozen vegetables in the UK, with value share of green vegetables growing from 71.3% to 74.6% between 1994 and 1998. A 39% sales increase was recorded by the potato products sector, while the market as a whole managed only a 29% growth, with share climbing from 71.8% to 77.1%. Freezer centers posted considerable growth in green vegetables (16%) and potato products (35%) in the same period. However, both co-ops and independent suffered declines in both sectors.
Publication Name: Consumer Goods UK
Subject: Retail industry
ISSN: 1464-1852
Year: 1999
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Advertising and promotion
Article Abstract:
Players in UK's frozen vegetables market increased their main media advertising expenditure by 34% from 12.8 million pounds sterling in 1994 to 17.7 million pounds sterling in 1998, according to ACNielsen-MEAL data. In 1998, McCain Foods and Birds Eye Walls led other firms in terms of ad spending, with 54% and 44%, respectively. Birds Eye products such as Hungry Joes, Frozen Pea and Potato Waffles were given consistent marketing push during the period.
Publication Name: Consumer Goods UK
Subject: Retail industry
ISSN: 1464-1852
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
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