Careers in the fast lane
Article Abstract:
There has been a revival recently in approaches to marketing in the fast-moving consumer goods (fmcg) sector. Advertising has become more distinctive as it reacts to changes in the marketplace and the fact that consumers now expect more sophisticated advertisements. Manufacturers in the fmcg sector are becoming more innovative in the way they present products to consumers, especially as own-brand products become increasingly competitive. However, they are still firmly committed to staff training, and offer very good prospects for those interested in a career in marketing.
Publication Name: The Independent
Subject: Retail industry
ISSN: 0951-9467
Year: 1997
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Time to make an exhibition of yourself
Article Abstract:
The UK conference and exhibition sector is expanding by at least 10% a year, both in terms of space and in terms of money. The total UK exhibition market is now worth more than 1.4 billion pounds sterling a year, according to the Exhibition Venues Association. The rapid expansion of this sector is bringing many interesting job opportunities. Large exhibition firms such as Miller Freeman and Reed Exhibition Companies are increasingly seeking recruits with some experience in the areas in which they exhibit.
Publication Name: The Independent
Subject: Retail industry
ISSN: 0951-9467
Year: 1998
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Less grog, more graduation
Article Abstract:
Many UK graduates are still unaware of what a career in media sales really involves. This has prompted specialist recruitment consultancy Hays Graduate Appointments to begin organizing seminars where graduates can obtain information about media sales before considering whether to seek an interview. The best employers of media sales staff are very choosy about who they recruit, and are prepared to wait for the right person rather than take on somebody who may not be completely suitable.
Publication Name: The Independent
Subject: Retail industry
ISSN: 0951-9467
Year: 1998
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