In need of a commercial break
Article Abstract:
Jerry Hill, Martin Bowley and Mick Desmond, who control ITV's airtime sales activities, are facing strong competition from Channel 4, cable and satellite television. Overall television viewing has fallen, even though the number of channels continues to rise, and television is being seen as less innovative than it once was. ITV believes that it is now starting to see the benefits of rationalisation of its advertising sales work, and hopes to generate around 1.6 billion pounds sterling-worth of advertising revenue in 1995.
Publication Name: The Independent
Subject: Retail industry
ISSN: 0951-9467
Year: 1995
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Glamour and glitz, it's tea at the Ritz
Article Abstract:
The Palm Court at The Ritz hotel in London, England, has been a popular high society venue for afternoon tea since the beginning of the 20th century. Standards remain extremely high, and it seems that very little has changed there over the decades. However, the hotel's managers are becoming increasingly aware of the importance of balancing traditions with contemporary appeal. Efforts are being made to ensure that the venue is more consumer friendly, and a more contemporary style of food is now being served.
Publication Name: The Independent
Subject: Retail industry
ISSN: 0951-9467
Year: 1997
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Commercials for the final break
Article Abstract:
The first commercial for an undertaker has been shown on British television. Thames Television has a business package using its own commercials department to script and produce advertisements. The commercial is for a package that allows you to pay for your funeral in advance. It runs in the afternoon until six p.m.
Publication Name: The Independent
Subject: Retail industry
ISSN: 0951-9467
Year: 1992
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