Media experts analyze effect of magazines on consumers

Article Abstract:

Magazines are an important medium in the marketing and advertising of skin care products. Several magazines have done studies on what their readers use and why, resulting in some interesting market patterns. Beauty aids get especially high use by the Black market.

Analysis, Advertising, Health and beauty aids, Personal care products, Magazine advertising

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Retailers fine-tune strategies to reach the ethnic markets

Article Abstract:

Black hair-care products have wide acceptance, but black cosmetics are an undeveloped area. Location and experienced line reps help encourage sales. The Hispanic market is finally being noticed, but few companies have launched new lines.

Cosmetics, Hispanic American consumers, African American consumers

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What's new under the sun? Lots of products; flat sales

Article Abstract:

New products for sun protection are being introduced, but sales figures vary. Sun-care products sell well in the Sun Belt states, but retailers in other areas say sales are flat, in spite of promotions.

Equipment and supplies, Suntan

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