Sales training: a microcomputer based approach

Article Abstract:

Microcomputer-based sales training packages are easily tailored to individual needs, allow for decentralization of training, and are cost effective. Two microcomputer-based sales training packages are evaluated: Sell! Sell! Sell! and Customer Oriented Selling-Computer Based Training Edition (COS-CBT). Both packages are similar, with Sell! Sell! Sell! basically a subset of COS-CBT (which contains extra features for the corporate training market). The training materials are generally excellent and easy to use but there is some sloppy programming in the package. These inclusion of these packages in a comprehensive sales training program should be considered.

Training, evaluation, Thoughtree Sell! Sell! Sell! (Computer program), McGraw-Hill Customer Oriented Selling-Computer Based Training Edition (Computer program)

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Portable computers: applications to increase salesforce productivity

Article Abstract:

Portable computers have a great future with sales personnel since they can be carried easily and now are battery powered. Commuter by Visual, Hewlett-Packard 110, the Sharp PC 5000, and the Gavilan Mobil Computer are all portable computers, and are popular in the business market. Envoy Systems has developed an integrated work station using the Gavilan portable, and a library of proprietary sales application software. Several applications packages are available.

Computer industry, Marketing, Statistics, Technology application

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Microcomputer systems to handle sales leads: a key to increased salesforce productivity

Article Abstract:

Marketing and sales managers continually need to develop techniques to increase productivity and efficiency in the sales force. There is software available for the microcomputer which will help achieve this goal. Data base management systems which include prospect handling systems and lead handling systems are particularly useful.

Product/Service Evaluation, Information management, Telemarketing, Sales management, Database administration, Word processors, Word processors (Equipment), Dow Jones Prospect Organizer (computer program)

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