A little cleavage keeps it in the clear
Article Abstract:
Considerable tension has arisen in the UK as supermarkets have launched own-brand products that very strongly resemble branded goods. This problem was the main driving force behind the creation of the British Brands Group, which involves manufacturers including Mars and Nestle. Some supermarkets are now beginning to shift away from closely emulating branded goods, and are seeking more innovative packaging designs. They are particularly interested in 'structural packaging,' which goes beyond ordinary printed packaging.
Publication Name: The Independent
Subject: Retail industry
ISSN: 0951-9467
Year: 1998
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How new designers can high-tail it into business
Article Abstract:
The 'Design, Strategy and Innovation' master of arts degree programme being offered by Brunel University, England, aims to introduce young designers to management skills. It places strong emphasis on industrial placement, and seeks to ensure that design-based graduates have the training they require for a career in industry. Students who have already graduated from the course have found employment which allows them to use their design skills at a strategic level.
Publication Name: The Independent
Subject: Retail industry
ISSN: 0951-9467
Year: 1997
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