Summer of love and magazine wars

Article Abstract:

The UK's leading clubbing magazines are all producing free publications in Ibiza, Spain, in summer 1999. They hope to attract the many young Britons who travel to Ibiza for its nightclubs, encouraging them to continue reading the magazine when they return home. The most professional approach is being taken by 'Ministry,' the publication of nightclub promoter Ministry of Sound. This magazine has a team of four based permanently in Ibiza and has taken the largest share of billboard advertising there.

United Kingdom, Strategy & planning, Spain, Marketing, Ibiza Island

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Hello! Is it me you're looking for?

Article Abstract:

Hello! magazine is shifting from being production-led to contents-led, according to editor Phil Hall. He believes that the magazine must change as the sector becomes more competitive.

Interview, Journalists, Hello! (Periodical), Hall, Phil

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A smart cog in a big wheel

Article Abstract:

The aquisition of IPC Media by AOL Time Warner for 1.15 billion pounds sterling is examined in detail, with particular reference to Sly Bailey, the chief executive of IPC Media.

Mergers, acquisitions and divestments, IPC Magazines Ltd.

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