The Virgin who just wants to be loved
Article Abstract:
Richard Branson has already developed a strong image as a successful businessman who still works hard to offer good value for money and defend the interests of ordinary people. This has been enhanced by his recent claims that Guy Snowden, a director of GTECH, a US company with a 22% stake in National Lottery operator Camelot, offered him a bribe to drop his bid to run the lottery. Branson is very talented at self-publicity, but this does not lose him support. Indeed, he is respected for having become successful without becoming pompous or losing touch with everyday life.
Publication Name: The Independent
Subject: Retail industry
ISSN: 0951-9467
Year: 1995
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Executive Tart works to rule
Article Abstract:
Advertising in the 1990s is succeeding the Power Dresser image of the 1980s with the Executive Tart - teenagers dressed as business women. Modern young women wish to dress to suit themselves, but many businesses still expect women to dress in business-like suits at the top but in a flirty style below the hips. Promotion is unlikely if women do not portray the image men expect. In the City of London trouser suits are not acceptable and women choose to work where chauvinistic dress is not expected.
Publication Name: The Independent
Subject: Retail industry
ISSN: 0951-9467
Year: 1992
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It may be Corsa, but is it any better?
Article Abstract:
Vauxhall, Luton, England, subsidiary of General Motors, used supermodels Linda Evangelista, Naomi Campbell, Christy Turlington and Kate Moss in television advertisements for its new car, the Corsa. The advertisement, directed by Tarsem, cost 3 million pounds sterling to make and each model earned $250,000 a day. The Corsa, a small car, is aimed at women drivers, who comprise 41% of UK drivers. However, the advertisement shows a man preferring the Corsa to the models.
Publication Name: The Independent
Subject: Retail industry
ISSN: 0951-9467
Year: 1993
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