UK: EGG'S NEW ADVERTISING CAMPAIGN

Article Abstract:

In an attempt to attract new, less traditional customers and represent a new set of values, Egg, the online bank of parent company Prudential, has launched a new GB[pound] 3mn advertising campaign. The adverts feature men of ambiguous sexuality both in the shower and in bed together. The Broadcast Advertising Clearance Centre has rules that two out of the four adverts were not appropriate for screening during children's programmes.

Marketing procedures, New Electronic Marketing, Design/Copy, Marketing

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UK: STAKEHOLDER PENSIONS FROM EGG

Article Abstract:

Stakeholder pensions are to be offered by Egg, the Internet banking division of Prudential. It is thought that discussions between Egg and pension providers about offering stakeholder pensions on its site have already taken place. Egg said that it would not necessarily sell pensions provided by Prudential.

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Threats banks face from the 'natural stress test.'

Article Abstract:

The Bank of England's Financial Stability Review identifies five main potential sources of risk to the stability of the world banking system. The UK has very strong banking institutions, but it would be wrong to be complacent.

Bank of England, Column

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