UK: MORE TIME SPENT WATCHING TV

Article Abstract:

Television viewing provides an increasing number of families with a structure to their week and a reason to spend time together, according to a new survey from NOP Solutions, a market research company. The survey found four out of five people do not watch TV on their own. It also found that people are also spending more time watching TV, with 21% of people watching for over 36 hours per week. The hours could increase with the growth of interactive TV services. The change in lifestyles could impact health levels, with children growing up unused to active exercise.

Marketing

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And the beat goes on ... and on

Article Abstract:

The television pop music show 'Top of the Pops,' which has been running for almost 40 years, remains extremely popular. It has been very significant in influencing record sales.

United States, Evaluation, Top of the Pops (Television program)

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UK: SUCCESS OF INTERACTIVE TELEVISION SERVICE

Article Abstract:

The interactive television service controlled by BSkyB and British Telecommunications, Open, is said to be performing better than expected. Since its launch in September 1999 the service has already secured some 200,000 e-mail customers, 73,000 online banking customers and 60,000 users of its interactive games.

Open Inc.

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