Who needs a cause celeb?
Article Abstract:
It is becoming increasingly common for charities to use celebrities in their fundraising campaigns. Similarly, celebrities are also keen to become associated with charities. Celebrities are becoming a key weapon for charities as they compete for restricted funds and sympathy. There is a genuine desire among celebrities to help charities, but celebrities are also aware that being associated with a charity can be very effective in boosting their public profile.
Publication Name: The Independent
Subject: Retail industry
ISSN: 0951-9467
Year: 1998
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Even a crayon can give a child comfort
Article Abstract:
David Grubb organises the charity 'Feed the Children.' He increases the value of donations by negotiating bulk deals with manufacturers. Lorries travel to Bosnia and Slovenia weekly. Sorting and methodical packing to save space are essential. Careful selection is necessary as refugees' pride and customs are important to them. Toys and crayons for children are vital to stop them vegetating. Commercial carriage of goods on the return journey increases funds.
Publication Name: The Independent
Subject: Retail industry
ISSN: 0951-9467
Year: 1992
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After the bombs, the human cost
Article Abstract:
The eastern Bosnian town of Gorazde is part of the 'pocket' allocated to the Muslims in Serb-held territory under the Dayton peace agreement of Dec 1995. The town is now home to many Muslims who were evicted from their homes by the Serbs. They are living in extremely difficult conditions, and rely heavily on the charity Feed The Children, which supplies food parcels. They are unlikely ever to be able to return home.
Publication Name: The Independent
Subject: Retail industry
ISSN: 0951-9467
Year: 1996
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