A dynamic technology strategy for Xerox to respond to the threat of high-tech commodization
Article Abstract:
A study was conducted to demonstrate how Xerox, a dominant player in the high-tech copier market, should respond to the threat of commodization in copiers. Commodization entails drastic change in the manufacturers, providers and distributors of a product, resulting in substantial changes in the dominant company's revenues, profits and market share. The results shows that Xerox can respond to the threat in one of four key strategies, namely radical change, steady maintenance, moderate niche market and moderate technical innovation.
Publication Name: International Journal of Technology Management
Subject: Science and technology
ISSN: 0267-5730
Year: 1999
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Strategic management of technology - a glimpse of literature
Article Abstract:
A study aimed at identifying the research issues in the field of Management and Technology undertook a literature review exercise which were grouped into seven headings. The headings include strategic management of technology, technology planning and forecasting, technology transfer and acquisition, development and innovation management, and technology and organizational issues. Management of technology and the process of maintained developments, and technology planning should be focused on.
Publication Name: International Journal of Technology Management
Subject: Science and technology
ISSN: 0267-5730
Year: 1997
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Dynamic strategic planning for technology policy
Article Abstract:
The fundamentals of dynamic strategic planning are explained and its use is illustrated through applying it to policy formulation for low-emission automobiles in the US.
Publication Name: International Journal of Technology Management
Subject: Science and technology
ISSN: 0267-5730
Year: 2000
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