Casting their 'net

Article Abstract:

The foray of civil engineering firms into Internet marketing has produced different results. Boge & Boge which started its Web site in 1997, has all but generated one contract. However, the contract price covered costs incurred by the firm in maintaining the site and other Web-based marketing expenses. Mendocino, CA-based, Architects & Engineers Associated and McCroskey & Associates Structural Engineers reported the same experience. However, Dimondale, MI-based, Engineering and Environmental Services Group Inc's Web site has failed to entice clients for the firm.

Construction industry, Usage, Evaluation, Economic aspects, Internet, Web sites (World Wide Web), Web sites, Civil engineering, Electronic marketing, Architects and Engineers Associated

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A safer route

Article Abstract:

Designing safer roads could at least prevent a percentage of transportation-related accidents which have claimed thousands of lives. Engineers and scientists have developed innovative design strategies and roadway safety devices that ought to make US highways safer and afford drivers a safer, smoother ride. One of the most promising innovations, for instance, is the Interactive Highway Safety Design Model software program being developed by the Federal Highway Administration, state transportation agencies and several computer-aided design software vendors.

Regulation and Administration of Transportation Programs, Traffic & Transport Mgmt NEC, Highway Safety Programs, Innovations, Transportation planning, Traffic engineering, Highway engineering, Traffic safety

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Big-firm marketing ideas that can work for you

Article Abstract:

Marketing strategies need not be expensive to be effective. Experts in the business development and corporate communications sectors agree that some of the more successful, not-too-expensive marketing techniques can work for both large and small firms. These include sharing one's expertise, listening to the client, publishing and mailing feature articles to clients and speaking at professional conferences.

Methods, Analysis, Marketing management

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