Trust, involvement profile and customer retention- modeling, effects and implications
Article Abstract:
A structural model of customer retention is proposed and tested in context of an existing long-term customer relationship. Accordingly, it is revealed that involvement plays a prominent role in explaining both trust creation and customer retention.
Publisher: Inderscience Publishers Ltd.
Publication Name: International Journal of Technology Management
Subject: Science and technology
ISSN: 0267-5730
Year: 2003
Management dynamics, Customer Relations, Management, Company business management, Cognitive balance, Structural adjustment (Economic policy)
Publication Name: International Journal of Technology Management
Subject: Science and technology
ISSN: 0267-5730
Year: 2003
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The role of continuous improvement within globalization
Article Abstract:
Research into the effects of the globalization of businesses resulting from international acquisitions and mergers is presented, with focus on the conflict caused by attempting to market a local product worldwide.
Publisher: Inderscience Publishers Ltd.
Publication Name: International Journal of Technology Management
Subject: Science and technology
ISSN: 0267-5730
Year: 2000
Marketing Management, Business, Marketing, International trade, International aspects, International business enterprises, Multinational corporations, Daimler-Benz AG
Publication Name: International Journal of Technology Management
Subject: Science and technology
ISSN: 0267-5730
Year: 2000
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