Unique marketing challenges at the frontiers of technology: An integrated perspective
Article Abstract:
A number of aspects pertaining to the marketing of technology-oriented products and services and the importance of these factors in the firm's ability to survive and succeed in competitive markets are highlighted. A conceptual framework is presented comprising the strategic options available to technology firms, the marketing mix decisions and market related issues, to help market these products.
Publication Name: International Journal of Technology Management
Subject: Science and technology
ISSN: 0267-5730
Year: 2004
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Technology and its CRM implications in the shipping industry
Article Abstract:
A brief discussion on Customer Relationship Management (CRM) and its connections to technology and service encounters is presented. The relative importance of service factors such as technology and facilities, the ratings service providers have on those factors and their relationship to customer satisfaction in a B2B environment is investigated.
Publication Name: International Journal of Technology Management
Subject: Science and technology
ISSN: 0267-5730
Year: 2004
User Contributions:
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