Assessing the influence of Journal of Consumer Research: a citation analysis

Article Abstract:

This article employs citation analysis to investigate empirically the influence of the Journal of Consumer Research (JCR) on the social science literature. Some 7,166 citations from the Social Science Citation Index (1974-1989) were made to 537 articles published in JCR between 1974 and 1986. The results show that most research appearing in JCR is used and that research in the journal has an influence on other disciplines. Consumer research, marketing, and psychology were the largest users of JCR. Empirical articles have the single largest influence on the literature, although review and theory articles have a disproportionate influence. (Reprinted by permission of the publisher.)

Periodicals, Usage, Influence, Social science literature, Journal of Consumer Research (Periodical), Citation indexes

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The role of price in multi-attribute product evaluations

Article Abstract:

The research examines the potentially multifaceted role of price in product evaluations through an empirical analysis of surveyed beliefs, attitudes, and intentions regarding automobile brands. The results indicate that price beliefs influence and are influenced by beliefs about the quality of a brand, which in turn contributes to the attribution definition process. It is also shown, however, that price is not a significant determinant of overall attitude, and that price becomes a negative factor when behavioral intentions are involved, which supports an economic interpretation of price.

Psychological aspects, Social aspects, Research, Decision-making, Decision making, Product quality, Prices and rates, Prices, Consumer preferences, Consumers

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