Is there a substitute for direct experience? Comparing consumers' preferences after direct and indirect product experiences

Article Abstract:

Three studies investigate the differences of consumer preferences af ter indirect and direct product experiences. Increasing experiential contact increases preferences for products that are easier to use, and that product experience can be attenuated.

Science & research, Product evaluation, Top rating, Report

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Responses to Information Incongruency in Advertising: The Role of Expectancy, Relevancy, and Humor

Article Abstract:

Analysis of key factors used in advertisements to broaden popular appeal is offered. Details on effect of different types of ads on attitudes are also included.

Statistical Data Included, Advertising

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Choosing Less-Preferred Experiences for the Sake of Variety

Article Abstract:

This article focuses on consumers switching to less-preferred alternatives because of variety-seeking behavior.

Human behavior

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