Popular Appeal versus Expert Judgments of Motion Pictures
Article Abstract:
The standards used by ordinary consumers and film critics to evaluate motion pictures are discussed. Details on movie characteristics on which its rating is based are also included.
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 1999
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The impact of the internet on consumers' use of information sources for automobiles
Article Abstract:
The effects of online information sources on car buyers' product choices are presented.
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2007
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