Jack of all trades or master of one? Product differentiation and compensatory reasons for consumer choice
Article Abstract:
The empirical analysis of consumers' reactions to different market positioning strategies, involving the description of purchasing options based on a single feature and a predefined set of features respectively, is presented.
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2007
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Perceptual focus effects in choice
Article Abstract:
The perceptual analysis of the purchasing decisions of consumers, based on a set of options and alternatives for changing its perceptual characteristics, is presented.
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2007
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Decision focus on consumer choice among assortments
Article Abstract:
A study on choice of consumers from assortments is discussed. It is suggested that that consumers opt for the variety offered by large assortments.
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2006
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