Learning through Virtual Product Experience: the role of imagery on true versus false memories
Article Abstract:
The analysis of the effect of interaction with a virtual object, on the true and false memories of consumers, is presented.
Publisher: University of Chicago Press
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2006
Forecasts, trends, outlooks, Usage, Forecasts and trends, Market trend/market analysis, Memory compaction, Memory management, Memory mapping, Storage capacity, Virtual memory, Memory partitioning, Memory protection, Memory refresh (Computers)
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2006
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An examination of different explanations for the mere exposure effect
Article Abstract:
The out comes of television advertisement exposure when the consumer is not paying attention towards it are discussed.
Publisher: University of Chicago Press
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2007
Radio, TV, publisher representatives, TV Advertising, Media Representatives, Television advertising
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2007
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Subjects list: United States, Analysis, Consumer behavior, Consumer behaviour
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