On the consumption of negative feelings
Article Abstract:
Four experiments were conducted on horror movie watchers to determine how positive and negative feelings and their coactivation contribute to people's affective reactions to aversive experiences. Evidence provided is inconsistent with intensity- and aftermath-based models. Models of affective reactions that result from counterhedonic behavior should incorporate coactivation principles.
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2007
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How does drug and supplement marketing affect a healthy lifestyle?
Article Abstract:
Drug marketing undermines consumer intentions to engage in health-protective behaviors through the boomerang effect. Psychological mechanisms involving drugs contribute to the boomerang effect.
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2008
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Does marketing products as remedies create oget out of jail free cardso?
Article Abstract:
A study examines the impact of preventive and curative measures with respect to marketing of products and services. Some instances are debt consolidation loans and smoking cessation aids.
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2006
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- Abstracts: On the extent and reduction of avoidable absenteeism: an assessment of absence policy provisions. Sex effects in workplace justice outcomes: a field assessment
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