The changing psychology of the older consumer: The myth of aging boomers' differences from their parents

Article Abstract:

The stage-of-life scenario represents a practical framework on which consumer-trends researchers and marketers can draw in carrying out their tasks. Basing marketing strategies and actions on needs that arise from developmental objectives would yield messages that are more deeply relevant to consumers including aging booming and are likely to be similar to those that were relevant to their parents at the same time of life.

Forecasts, trends, outlooks, Consumer Behavior, Psychological aspects, Forecasts and trends, Market trend/market analysis, Consumer behaviour

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Media connections, marketing, and managing obstacles in reaching the older consumer

Article Abstract:

Companies and their ad agencies can spend millions of dollars on consumer research, focus groups, creative concepts, and placement for one campaign targeting mature consumers. There are companies who have a clear target market, one like the Fidelity Investments, attempting to strike the right emotional chords for the leading-edge boomers approaching the retirement horizon.

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Cause-related marketing: Bringing together senior organizations and businesses

Article Abstract:

Cause-related marketing helps both big and small companies well and should be at par both for the nonprofit organization and for the company that makes a commitment to support the initiative. Cause related marketing also includes promotional events, educational symposiums, direct-mail programs, discounted products, and even sweepstakes.

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