The role of family communication in consumer socialization of children and adolescents

Article Abstract:

Most of the research to date on communication effects on the consumer behavior of children and adolescents has emphasized the effects of the mass media, particularly advertising, rather than the effects of interpersonal communication. There exists very little theoretical and empirical work on the role of interpersonal communication in the development of consumer behavior in the young. One type of interpersonal communication, family communication, is examined as it effects this development. The family communication process and effects are conceptualized, literature on the role of family communication in consumer learning is reviewed, and a set of propositions is developed based on theory research, with directions for future research suggested.

Social aspects, Interpersonal communication, Communication, Communications, Family

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When consumer behavior goes bad: an investigation of adolescent shoplifting

Article Abstract:

Shoplifting is a troubling and widespread aspect of consumer behavior, particularly among adolescents, yet it has attracted little attention from consumer researchers. This article reports and interprets findings on the pervasiveness of shoplifting among adolescents, the characteristics that distinguish adolescent shoplifters from their nonshoplifting peers, and adolescents' views regarding the reasons for this behavior. Our findings contradict some popular stereotypes concerning the typical shoplifter and suggest some rethinking about adolescents' reasons for shoplifting. (Reprinted by permission of the publisher.)

Consumer behavior, Shoplifting, Adolescent psychology

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How and when do brand perceptions and preferences first form? A cognitive developmental investigation

Article Abstract:

This study examines children's brand discrimination and preference formation. Using multidimensional scaling techniques to capture children's perceptions and preferences for cereals and beverages, the study discovered several dimensions that underlie these two processes. Piaget's cognitive developmental stage theory was used as the guiding framework. The results indicate that the number of dimensions that underlie brand perceptions and brand preferences differ by both cognitive stage (pre-operational versus concrete-operational) and by product category. (Reprinted by permission of the publisher.)

Psychological aspects, Marketing, Beverages, Public opinion, Brand name products, Brand names, Consumers, Cereal products

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