Doing what they say, saying what they mean: Self-regulatory compliance and depictions of drinking in alcohol commercials in televised sports
Article Abstract:
A content analysis examined how well alcohol advertisements from televised sporting events adhered to self-regulatory advertising guidelines. It is suggested that current self-regulation may not be an effective way to prevent alcohol advertising from appealing to people under the age of 21 and may contribute to the formation of expectancies in young people.
Publication Name: Mass Communication and Society
Subject: Sociology and social work
ISSN: 1520-5436
Year: 2005
User Contributions:
Comment about this article or add new information about this topic:
Do you see what I see? Third-person effects on public communication through self-esteem, social stigma, and product use
Article Abstract:
This study shows that people feel that advertising has more effect on other people, especially if the advertising is for a product with a negative stigma such as alcohol or cigarettes. The participant's own self-esteem or use of these products had no effect on this belief.
Publication Name: Mass Communication and Society
Subject: Sociology and social work
ISSN: 1520-5436
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
Journalist aggressiveness in joint versus solo presidential press conferences
Article Abstract:
Reasons for the increasing popularity of joint presidential conferences over solo ones are provided.
Publication Name: Mass Communication and Society
Subject: Sociology and social work
ISSN: 1520-5436
Year: 2007
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Alcohol expectancies of women and men in relation to alcohol use and perceptions of the effects of alcohol on the opposite sex. part 2
- Abstracts: Is sociology the science of the irrational? Conceptions of rationality in sociological theory. The question of mathematical social theory revisited: some methodological considerations
- Abstracts: A theory of autobiographical memory: Necessary components and disorders resulting from their loss
- Abstracts: Association between self-report of cognitive impairment, HIV status, and cocaine use in a sample of cocaine-dependent methadone-maintained patients
- Abstracts: Special forces, counterterrorism, and the law of armed conflict. Analytic models and policy prescription: understanding recent innovation in U.S. counterterrorism