Effects of attitudinal ambivalence on information processing and attitude-intention consistency
Article Abstract:
Attitudinal ambivalence was examined by providing evaluatively inconsistent or consistent information about fictional shampoos to experiment participants. Attitudinal ambivalence is the coexistence of positive and negative evaluation of a particular object. Results showed that more consistency between the attitude toward buying the shampoo and the behavioral intention was present in the ambivalent condition than in the nonambivalent one. These suggest that ambivalence lowers a person's confidence in his attitude toward behaviors involving a certain object, resulting in systematic processing of relevant data and increasing the consistency between ambivalence and pertinent behavioral intentions.
Publication Name: Journal of Experimental Social Psychology
Subject: Sociology and social work
ISSN: 0022-1031
Year: 1997
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Novel attitudes can be faked on the Implicit Association Test
Article Abstract:
Studies are conducted using fictitious social groups to examine the efficacy of the Implicit Association Test (IAT) in determining attitudes of people. The findings indicate that the IAT effect depends on the instruction and false implicit attitudes can be represented through the IAT.
Publication Name: Journal of Experimental Social Psychology
Subject: Sociology and social work
ISSN: 0022-1031
Year: 2007
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