On the deceptive effectiveness of labeled and unlabeled advertorial formats
Article Abstract:
This article examines readers' responses to labeled and unlabeled advertorials, an advertising format disguised as editorial material. The authors found readers' responses to the two types of advertorials were not significantly different, however, maintain those who read the labeled advertorials had a more difficult time recalling the presence of the label.
Publication Name: Mass Communication and Society
Subject: Sociology and social work
ISSN: 1520-5436
Year: 2001
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Channel surfers
Article Abstract:
The $150 Elgato EyeTV Hybrid is a Mac-only USB tuner which offers excellent image quality and DVR features. The $179 AutumnWave OnAir GT captures both analog and digital signals while the $129 ATI TV Wonder 650 PCIe slips into a computer's PCI slot and can handle video from external sources.
Publication Name: Wired
Subject: Sociology and social work
ISSN: 1059-1028
Year: 2007
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Gun crazy
Article Abstract:
Artist Jeremy Blake describes the tormented life and afterlife of rifle heiress Sarah Winchester in a 51-minute portrait of Winchester. Each frame of the trilogy is constructed in layers, like a conventional painting, combining video, drawings, and still photography.
Publication Name: Wired
Subject: Sociology and social work
ISSN: 1059-1028
Year: 2005
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