Persistence of brainstorming groups: how do people know when to stop?

Article Abstract:

The hypothesis that the stop rules of people are based on their feeling that an activity is no longer worthwhile was tested by comparing task persistence and productivity for brainstorming individuals and groups consisted of different sizes under no time pressure. Findings showed that brainstorming groups are more persistent than brainstorming individuals. Furthermore, that persistence increased with group size. Overall findings were found most consistent with the hypothesis or the expectancy stop rules.

Research, Human behavior, Group problem solving, Persistence, Persistence (Psychology)

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Beyond Vicary's fantasies: The impact of subliminal priming and brand choice

Article Abstract:

Two studies, which assess whether subliminal priming of a brand name of a drink can affect people's choices for the primed brand and whether this effect is moderated by individuals feelings of thirst, are discussed. Both experiments demonstrate that exposing individuals subliminally to the brand name of a drink increases the probability that they would choose this drink, provided they are thirsty, but has no significant effect on those who are not thirsty.

Psychological aspects, Subliminal perception, Brand identity

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The role of automaticity in determining the inclination to forgive close others

Article Abstract:

Studies which report the role of an automatic, habitual inclination to forgive in close relationships are discussed.

Netherlands, Analysis, Cognition, Helping behavior, Forgiveness, Helping behaviour

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