Global and local influences on English rugby league

Article Abstract:

Rupert Murdoch owned News Corporation's strategy for popularizing Rugby League globally and locally in order to make a profit out of its broadcasting rights, may have failed due to the influence of local cultural factors and the lack of local resources in areas where it is a new sport. Rugby League's plan for global expansion now consists of a global, media-led initiative that will encourage the local bases to adopt this sport.

Australia, PRINTING AND PUBLISHING, Publishing, Publishing Industries, Printing & Publishing, Publishing industry, Endorsements, Rugby Football League

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Modernism and postmodernism in professional rugby league in England

Article Abstract:

This article uses a postmodern perspective to examine the dramatic changes that have taken place in England's Rugby League since it was purchased by News Corporation in 1995. As the team was quickly transformed into Rupert Murdoch's Super League, the sport became less traditional and increasingly commercialized.

England, Management, Postmodernism, Rugby football clubs, Rugby football teams

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Brother, can you spare a seat? Developing recipes of knowledge in the ticket scalping subculture

Article Abstract:

A sociological investigation is presented on ticket scalpers. Topics include ethnographic data, in-group perspectives and various methodologies used by scalpers, such as the rough hustle and the fast hustle.

Canada, Selling, Ticket brokers

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