A boost for bakeries

Article Abstract:

Bakery operators should ensure the effective merchandising of their products which includes visual appeal and fresh smell to create interest among buyers. Operators should research and formulate a plan for their visual merchandising strategy by visiting successful bakery operations and noting the things that make them a success. The next step is to convince buyers to enter the store through attractive displays, signage and the enticing aroma of fresh baking. The proper display of items should ensure a purchase.

Retail Bakeries (Sales Only), Baked Goods Stores

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At your service

Article Abstract:

ARAMARK Canada Pres Peter McCawley said changing its name from Versa Services to ARAMARK was a big help in changing people's perception about what the company has to offer. McCawley added his company has been offering cleaning services for 30 years but people saw it purely as a foodservice company. Marketing VP Gren Norton also remarked that the ARAMARK name gave the organization a much wider platform to deal from. There were many limits to how many non-food services they could offer under the Versa name.

Institutional Food Services, Food Service Contractors, Food services, ARAMARK Canada

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Advertising 101

Article Abstract:

Restaurants and foodservice operators should consider placing advertisements in the Yellow Pages because correctly designed ads have proven to be effective means of generating new business. The major factors to consider in placing ads in the Yellow Pages are the cost, competition, the image presented in the advertisement, the information to be provided and the tracking of consumer response.

United States, Food Services and Drinking Places, Advertising, Restaurants & Food Service

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