Attracting attention
Article Abstract:
Issues concerning the criteria used to appraise the merits of a publicly- funded leisure complex such as the Dome, in London, are discussed. Methods used to determine commercial cost and social and economic benefit, to gain public funding, are examined.
Publication Name: Leisure Management
Subject: Travel industry
ISSN: 0266-9102
Year: 2000
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Talking posters
Article Abstract:
The different ways in which marketing cinema posters evolved are presented. The electronic poster would make a significant difference in promoting a film as compared to the plasma screens.
Publication Name: Leisure Management
Subject: Travel industry
ISSN: 0266-9102
Year: 2003
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Planning revisited
Article Abstract:
Issues concerning the developmental requirements of leisure industry entertainment centres and the need to constantly update and implement new ideas is discussed.
Publication Name: Leisure Management
Subject: Travel industry
ISSN: 0266-9102
Year: 2001
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