Best Western International Inc

Article Abstract:

Best Western International Inc. is comprised of 3,897 properties of branded, independently-owned and operated hotels, motels and resorts. Company sales in fiscal 1997 was at around $408.9 million, as compared to around $380 million in the previous year. The success in that year was due to the company's aggressive approach in marketing in brands by forming ties with American Airlines frequent flyer program as well as with Canadian Airlines frequent flyer. The company also tied up with Petro-Canada and in by the end of 1998, it will expand its VIA Rail tie up.

Comment:

Is comprised of 3,897 properties of branded, independently-owned & operated hotels, motels & resorts

Canada, Strategy & planning, Best Western International Inc., Article

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Expert advice: loyalty programs

Article Abstract:

Diana Reichert, manager of Travel Partnerships, Aeroplan L.P., shares her opinions on loyalty programs in the service industries.

Passenger Transportation Arrangement, Loyalty programs (Marketing), Aeroplan L.P., Reichert, Diana

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Expert advice: health and nutrition

Article Abstract:

Scott Van Winkle, managing director of Canaccord Adams, expresses his opinions on healthy eating practices of Canadian diners.

Financial Services, Finance and Insurance, DEPOSITORY INSTITUTIONS, Parent-to-subsidiary activities, Subsidiary-to-parent activities, Health aspects, Financial services industry, Food habits, Canaccord Capital Corp., Subsidiaries, divisions and units, Van Winkle, Scott

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