Corporate brand lands
Article Abstract:
Multinational corporations (MNCs) are turning to visitor attractions in an attempt to further market their products and corporate values. Factory tours have long been on offer by companies making food or drink but manufacturing processes and health concerns in the 1970s made such open tours inappropriate. MNCs opened visitor attraction centres to cater to the demand for knowledge about products and production in an entertaining manner. Interactive venues have brought the concept into the 1990s, yet they are ultimately no more than an elaborate marketing tool.
Publication Name: Leisure Management
Subject: Travel industry
ISSN: 0266-9102
Year: 1997
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Landmarks in tourism
Article Abstract:
The popular perception that theme parks have become the main draw for tourism in Europe is not accurate. Analysis of statistics reveals that the cultural sites of Europe attract more visitors. Sixty-six million people visited the cultural sites in the top three international destinations of France, Spain and Italy. This compares to 19 million visitors to theme parks, and 24 million to wildlife attractions. Statistics relating to tourism and visitor attractions in Western Europe, the UK and Central and Eastern Europe are presented.
Publication Name: Leisure Management
Subject: Travel industry
ISSN: 0266-9102
Year: 1997
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The child as hero: by taking children and fun seriously, LEGOLAND Windsor has tapped into a substantial market
Article Abstract:
LEGOLAND Windosr is aimed solely at the young family market and it is aiming for a target of 1.4 million visitors in 1996. Some 40 acres have been developed for the entertainments area and the remainder of the 150 acre site has zones of untouched natural landscape. The park offers rides, attractions and shows.
Publication Name: Leisure Management
Subject: Travel industry
ISSN: 0266-9102
Year: 1996
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