New image to aid push
Article Abstract:
Malta is aggressively marketing itself as a holiday destination, emphasising its history of battles, sieges and unique architecture. New five-star hotels and the refurbishment of older ones are planned for the next few years. This strategy has been initiated by the National Tourism Organisation - Malta. Tourism in Malt has almost doubled in 10 years. Approximately 1.2 million people visited Malta in 1994 however visitor rates fell in 1995 and 1996 due to changes in the way in which tour operators receive subsidies for bookings.
Publication Name: Travel Trade Gazette Europa
Subject: Travel industry
ISSN: 0262-5709
Year: 1996
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A landmark for Italian tourism?
Article Abstract:
Italy's regions receive state funding for tourism development and are free to decide how to invest in tourism, according to Stefano Landi, head of the country's tourism department. However, the department retains a significant institutional role, and is vital in ensuring a balance between the public and private tourism sectors. Landi does not wish to see a dramatic increase in the number of people visiting Italy, as he feels that it does not have much capacity for expansion.
Publication Name: Travel Trade Gazette Europa
Subject: Travel industry
ISSN: 0262-5709
Year: 1997
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