Coupons & premiums: turning long shots into sure things
Article Abstract:
Using discounting, premiums and coupons as promotional strategies, can enhance profits. However consumers must not be conditioned to view restaurants by price factor alone. Value-for-dollar must be a prime consideration in their selections. Operators must monitor their promotions closely to ensure their economic effectiveness.
Publication Name: Food Service Marketing
Subject: Travel industry
ISSN: 0738-4254
Year: 1981
User Contributions:
Comment about this article or add new information about this topic:
Advertising: a runaway winner for building business
Article Abstract:
Restaurant advertising should reflect sound planning in order to spend dollars in creative, effective ways. Wise use of the media - from billboards to buses to television - offer endless possibilities for meaningful advertising strategy.
Publication Name: Food Service Marketing
Subject: Travel industry
ISSN: 0738-4254
Year: 1981
User Contributions:
Comment about this article or add new information about this topic:
How to capture group business
Article Abstract:
Special group room profits are predictable. Planning, close monitoring at all stages, ingenuity insure each group function's success. Imaginative thematic schemes, little extras makes event memorable and insures future bookings.
Publication Name: Food Service Marketing
Subject: Travel industry
ISSN: 0738-4254
Year: 1981
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: The next thrillenium: UK theme park operators are busy working on their new strategies and launches for 1998 and beyond
- Abstracts: Self-service bars: you've come a long way baby! Tin Can Cafe: the self-merchandising salad bar. Finding new profit centers: selling more than just a menu
- Abstracts: Research society's spring meeting looks at energy. Ponderosa Systems Inc. Furr's Cafeterias
- Abstracts: IFA's Expo draws franchisors, investors together in Chicago. General Mills Restaurant Group
- Abstracts: Caleco's: bars are focal points for $8 million restaurant group. Wendy's International Inc