Experience the power
Article Abstract:
Importance of the emotional experiences of customers, rather than the mundane services and supplies aspect of the foodservices is emphasized, for improving the brand image. Employees score points with customers, stakeholders, and suppliers who also have a bearing on the carrying of the brand. The advantages of brand images and how to create and sustain a brand image are explained.
Publication Name: Foodservice & Hospitality
Subject: Travel industry
ISSN: 0007-8972
Year: 2004
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WhatEs in a name?
Article Abstract:
Significance of the brand name of a product is emphasized. Food services score points by the brand names of the products they serve. However, if the proper information about the products is not disseminated, adverse results may also occur.
Publication Name: Foodservice & Hospitality
Subject: Travel industry
ISSN: 0007-8972
Year: 2004
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Tour de food
Article Abstract:
A discussion on the invitation of some of the Canadian food companies to Italy and Spain as part of the new European Gourmet Project for promoting European specialty products in North America is presented.
Publication Name: Foodservice & Hospitality
Subject: Travel industry
ISSN: 0007-8972
Year: 2005
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