Germany is on the way back for New Zealand
Article Abstract:
More German tourists are visiting New Zealand in recent months, following the economic recession in Germany during 1994 and 1995. Over 50% of the 106,000 central European visitors during 1995 were from Germany, many of which were young people travelling round the world. The New Zealand Tourism Board is continuing with its marketing strategy, and recent advertising campaigns have been very successful. The French Nuclear tests in the South Pacific, about 5,000 kilometres from the country, are not thought to have any impact on the tourist industry.
Publication Name: Travel Trade Gazette Europa
Subject: Travel industry
ISSN: 0262-5709
Year: 1995
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Diversity is the key for NZ push
Article Abstract:
New Zealand is trying to attract a broader range of consumer from the United Kingdom and Nordic countries such as Sweden and Denmark, and is using its reputation for being environmentally friendly to enhance this process. The country's marketing strategy is being reviewed by the New Zealand Tourism Board, and it is hoped that more younger people with an interest in outdoor pursuits will be future visitors to the country. 30-40 year-olds will be encouraged to visit areas all over the country and at all times of the year.
Publication Name: Travel Trade Gazette Europa
Subject: Travel industry
ISSN: 0262-5709
Year: 1995
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Banking on quality business to protect NZ's natural attractions
Article Abstract:
Senior tourism representatives from the New Zealand Tourism Board are depending upon the growth of the tourism industry for future employment and the health of the economy. The country's marketing strategy targets quality tourism for the European market, and considers the nation's natural beauty such as its pollution-free beaches and clean mountains to be crucial to its success. The country has a modern infrastructure and a good hospitality and retail industry to supports tourism.
Publication Name: Travel Trade Gazette Europa
Subject: Travel industry
ISSN: 0262-5709
Year: 1995
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