Heron city
Article Abstract:
A new and innovative leisure and retail centre has been built in Madrid, Spain, by Heron International, reflecting the growing trend towards branded establishments being grouped together for mutual benefit. Heron City has been designed to attract a wide variety of people, especially local people who will benefit from joining as members of the many leisure outlets. Heron International plan to build more Heron Cities throughout Europe.
Publication Name: Leisure Management
Subject: Travel industry
ISSN: 0266-9102
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
Chessington World of Adventure
Article Abstract:
Retail and restaurant outlets at Chessington World of Adventure are integrated into the themed areas, encouraging visitors to increase their discretionary expenditure. The park has eliminated the distinction between gate and secondary spend, in favour of innovation, quality and experience for money. The amusement park is concentrating on a few reasonably-priced product lines which complement the themed landscapes.
Publication Name: Leisure Management
Subject: Travel industry
ISSN: 0266-9102
Year: 1995
User Contributions:
Comment about this article or add new information about this topic:
Heron City, Stockholm
Article Abstract:
The developers of leisure and entertainment venue chain Heron City believe the key to their success lies in a strong mix of both traditional and new entertainment operators.
Publication Name: Leisure Management
Subject: Travel industry
ISSN: 0266-9102
Year: 2001
User Contributions:
Comment about this article or add new information about this topic: